Doing Business in Good Faith: Navigating High-Stakes Technology Purchases

When thinking about technology purchases, “high stakes” may not immediately come to mind. It might even sound like gambling—rolling the dice and hoping for the best. But the reality is, many technology purchase decisions carry significant risks and consequences.

Doing Business in “Good Faith”: Navigating High-Stakes Technology Purchases

When thinking about technology purchases, “high stakes” may not immediately come to mind. It might even sound like gambling—rolling the dice and hoping for the best. But the reality is, many technology purchase decisions carry significant risks and consequences.

The wrong decision can lead to:

Wasted resources: Money spent on unused or ineffective tools.

Lost productivity: Inefficiencies from misaligned systems.

Reputational damage: Poor customer-facing experiences caused by flawed technology.

Missed opportunities: Falling behind competitors using better solutions.

Career impact: For decision-makers, a failed implementation can harm professional credibility.

But the stakes don’t stop with the technology itself. There’s another equally critical factor: the partner you choose to implement and support that technology.

The Importance of Choosing the Right Partner

 Many technologies are fundamentally similar in terms of features and capabilities. The true differentiator often lies in the partner company that sells, implements, or supports the solution.

A good partner doesn’t just deliver a product, they act in good faith. This means:

Going beyond the contract: When things go wrong (as they inevitably do), they don’t hide behind terms and conditions. Instead, they collaborate to find solutions, regardless of who’s “at fault.”

Focusing on your success: A reliable partner views your success as their success, building trust and long-term relationships.

What Makes a Good Technology Advisor?

To navigate high-stakes technology purchases, you need more than just knowledge about products. You need insight into the partners behind them. A good Technology Advisor brings expertise in two critical areas:

Technology Knowledge

Understanding the tools, trends, and features that align with your business needs. Providing unbiased recommendations based on your goals—not vendor hype.

Partner Knowledge

Vetting partners to ensure they act in good faith and deliver on their promises. Leveraging firsthand interactions with partner executives and resources to gauge their trustworthiness.

While analysts like Gartner or Forrester excel at describing technologies, assessing the “good faith” of a partner company requires real-world experience. It’s about knowing the people behind the brand—and that’s where Technology Advisors excel.

Why Work with a Technology Advisor?

Technology Advisors are on the front lines, interacting with vendors, partners, and solutions daily. They’ve seen what works, what doesn’t, and, most importantly, who delivers when the stakes are high.

A great advisor has their finger on the pulse of the industry, offering insights that go far beyond product specs or marketing materials. They can help you avoid costly mistakes by guiding you toward not only the right technology but the right partner.

Let’s Chat

I’m passionate about helping businesses make smarter technology decisions—and I’m happy to share my knowledge at no cost to you. Whether you’re evaluating a new solution or looking for a trustworthy partner, let’s connect. Together, we can ensure your technology investments deliver the results you need, without rolling the dice.